Evaluation Question 4

Who would be the audience for your media product?

An image of my target audience

My audience:

The audience of my particular magazine would be indie girls and boys. They enjoy going out with friends. Going clubbing, raving and attending concerts on a regular basis for example Reading and V festival. They enjoy shopping and spending there hard earned cash on fashionable clothes, usually to attract the opposite sex.

Where my target audience would shop:

The main places for where my target audience would shop. Is indie based shops, loud pumping music with a night club effect. Specific shops would generally be Hollister, the beautiful scent would draw you in, which would make change form the smelly bedroom, in which my target audience would spend a lot of mornings. They could also relate to the dark setting and pumping music, like being at a night club or even rave! The employees are very attractive another reason for why men and women who I am looking to buy my magazine would shop at Hollister. Another shop would be Topman and Topshop, Topman of course for men and Topshop for women. The those two shops are packed full of the clothes I would expect my target audience to be wearing, so for example skinny jeans, chequered shirts, sweatshirts and leather boots. Other shops where my target audience would shop would be, Urban Outfitters, H & M and River Island. These shops sell the same clothes that would interest my target audience!

The music they would listen to:

The music my target audience would listen to is fairly varied, for example the main music would be bands specifically indie bands. So for example Owl city, Kasabian, White Lies, Two Door Cinema Club, Bombay Bicycle Club and Florence and the machine. These bands all play similar music, with guitars, drums and a light hearted lead singer. The clothes they were reflects what my target audience where so for example the leather boots and the skinny jeans would be a big interest to them.

Their favourite T.V shows:

My target audience wouldn't actually watch a lot of television, they would rather be out with friends, but of course they would watch some shows. Shows for example would be Family Guy, Futurama, VIVA (popular music channel), The Inbetweeners, Skins and Shameless. The last three are very popular teenage shows, which a lot of my target audience would like to relate to their own lives.

UK tribes helped me in the selection of my target audience. I studied their descriptions of an indie and what they would listen to and how they act. It fitted in well with my indie them for my magazine. The UK tribes website enables you to view different social groups, there views, hobbies and general information about them. Using the site i could determine that my website was not a targeted at chavs or goths etc.